Each day they featured photos from a different color of the rainbow, and people from all across the Instagram community participated! Find the hashtags that your audience is scrolling through, start using it on your photos, and people will find you.”Ī Color Story went one step further, and created their own hashtag project #AColorWeek a week after their launch. “If you want a good following on Instagram, you will do better if you participate in hashtags. After you’ve launched your business, you’ll still want to invest in networking with other Instagram users by participating in different hashtags. Growing your business on Instagram takes patience and dedication, and the work is never done! Scheduling your Instagram posts ahead of time is an easy way to keep your business organized and stay on top of your Instagram schedule. “The name ‘A Color Story’ does a good job of communicating what our app is about, but it can also be used to describe your photos.” In just a few weeks, over 40,000 Instagram photos have been tagged #acolorstory! 6. The entire marketing strategy for A Color Story was focused on Instagram – even the naming of the app! “We chose A Color Story because we wanted people to feel comfortable hashtagging their photos with our brand name, which helps us increase brand awareness and get the name out there more,” says Trey.
If you’re launching a new business, having a brand name that doubles as an aspirational hashtag could be the key to your Instagram success. Herschel’s #WellTravelled hashtag has been used over 700,000 times, compared to #HerschelSupply which has been used over 150,000 times. With creative hashtag projects growing in popularity, having an active branded hashtag that your customers actually want to use is the pot of gold at the end of the Instagram rainbow.
Naming your business is already a huge challenge, but don’t forget about Instagram! In addition to wanting an Instagram handle that is already available (and preferable available across all social media networks), you’ll want to think about your hashtags too. “We brought these influencers in early on to help us narrow down the filters, (from 140 to 100), and they also helped us come up with new tools that we hadn’t thought of,” says Trey.īy including Instagram influencers in the making of the app, they were able to not only get valuable feedback, but the Instagrammers felt included in the team and were excited to then post about A Color Story and share the app with their followers. But to make your business succeed on Instagram, you’ll want to include members of the Instagram community in your testing for valuable feedback.ĭuring the beta testing period for A Color Story, the team at A Beautiful Mess created a beta testing group that involved Instagram influencers who had a similar Instagram style that matched with their app. When you’re launching a new business, it’s important to get feedback on your ideas, concepts, and product during the early stages.
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